Producers of California, the Dry Bean Board, Fiorini Family Vineyards, Superior Farms, and more. Since its inception, the Agency’s stable of clients has grown to include school foodservice clients such as Children’s Choice, Otis Spunkmeyer, and Revolution Foods; specialty and gourmet products such as Teacake Bakeshop, Semifreddi’s Bakery, and Marich Confectionery; everyday and organic brands such as Clif Bar, Del Monte Foods, and Delicato Family Vineyards; regional pro bono clients, such as the Oakland Zoo, The Bread Project, and The Diocese of Oakland; as well as tech and corporate names such as Sega, Zynga and Visa.
Intimately involved in the day-to-day management of campaigns, Ginny leads the campaign development, media relations and crisis communications campaigns on behalf of Echo’s clients, while also enjoying her one-on-one relationships with clients, growers and processors. A lover of ideas, she enjoys the challenge of brand repositioning, the creative brainstorm of new product launches and the ever-changing arena of media relations. An advocate for a good story, she knows firsthand the power of a relevant tale and infuses every campaign with that essential element.
Ginny is the former Vice President of the East Bay Chapter of the Public Relations Society of America and has also served as Vice President of the Alumni Board at Saint Mary’s College. A guest lecturer in public relations classes around the Bay Area, Ginny has a Master of Arts degree in Literature from Mills College in Oakland and Bachelor of Arts degrees in both English and Communications from St. Mary’s College of California, and has written several public relations columns. When not writing or pitching stories or making coffee, Ginny most enjoys the passage of time with her two teenage children Jesse and Adam.