Who We Are
Established in 1995, Echo Communications has been developing sustainable public relations and marketing campaigns to support the food and beverage industries it proudly represents. Our full-service public relations and marketing agency is just a few miles from the Central Valley’s orchards and fields, from the ranches and wineries of the North Coast, from the artisan Bay Area bakeries and organic food companies that we serve. We are passionate about our work with these third and fourth generation growers, family farmers, local ranchers, processors and producers. In many ways, they are the stewards of our land and we take great pride in working with them to shape and promote their stories.
We LOVE OUR WORK and think it shows.
We once had a client who paid us in artisan fudge.
We deliver longevity and loyalty; no revolving doors here.
We take the business aspirations of our clients to heart.
And always, we know to never underestimate the power of a story told well.
Producers of California, the Dry Bean Board, Fiorini Family Vineyards, Superior Farms, and more. Since its inception, the Agency’s stable of clients has grown to include school foodservice clients such as Children’s Choice, Otis Spunkmeyer, and Revolution Foods; specialty and gourmet products such as Teacake Bakeshop, Semifreddi’s Bakery, and Marich Confectionery; everyday and organic brands such as Clif Bar, Del Monte Foods, and Delicato Family Vineyards; regional pro bono clients, such as the Oakland Zoo, The Bread Project, and The Diocese of Oakland; as well as tech and corporate names such as Sega, Zynga and Visa.
Intimately involved in the day-to-day management of campaigns, Ginny leads the campaign development, media relations and crisis communications campaigns on behalf of Echo’s clients, while also enjoying her one-on-one relationships with clients, growers and processors. A lover of ideas, she enjoys the challenge of brand repositioning, the creative brainstorm of new product launches and the ever-changing arena of media relations. An advocate for a good story, she knows firsthand the power of a relevant tale and infuses every campaign with that essential element.
Ginny is the former Vice President of the East Bay Chapter of the Public Relations Society of America and has also served as Vice President of the Alumni Board at Saint Mary’s College. A guest lecturer in public relations classes around the Bay Area, Ginny has a Master of Arts degree in Literature from Mills College in Oakland and Bachelor of Arts degrees in both English and Communications from St. Mary’s College of California, and has written several public relations columns. When not writing or pitching stories or making coffee, Ginny most enjoys the passage of time with her two teenage children Jesse and Adam.
advocate of the farm-to-fork connection and regularly promotes the stories of California growers, ranchers and generations-old family farms across traditional and social media.
A California native, Adrienne’s never met a fruit or vegetable that she doesn’t like. An avid cook, she earned a Bachelor’s degree in English Literature with an emphasis in Journalism from Saint Mary’s College of California. When not working at Echo, you may spot her (possibly in high pursuit!) at the Oakland Zoo with her toddler, Logan.
boards to design and develop communication and marketing programs that educate consumers, drive better-for-you product sales and inspire positive health behaviors.
Beth received her Bachelor of Science degree from Penn State University and completed the Aramark Metro New York dietetic internship program. Prior to her role in the supermarket industry, Beth worked as a registered dietitian in both clinical and outpatient settings. She is involved in various professional organizations including the American Academy of Nutrition and Dietetics, Food and Culinary Professionals Dietetic Practice Group and Central PA Academy of Dietetics.
As the Echo Communications team RDN, Beth consults with our clients to develop timely and relevant supermarket RD campaigns, recipes and meal solutions, engaging content for social media, blog and articles, and press release quotes. She is also called on to appear in media interviews as needed.
In her free time, Beth enjoys spending time with her family and friends, being outdoors, traveling, reading and cooking.
at ABC Television in Hollywood, and Art Director for BAM magazine. Steve is a nationally recognized landscape photographer (http://www.sjepstein.com/fine-art/) and when not behind a camera or in front of a computer, he’s dedicated his free time in pursuit of making the perfect pizza. He’s just about there.
linked to consumer or customer needs. Peter has an MBA from the Kellogg School of Management at Northwestern University. When not working on a project, Peter can be spotted watching a performance of his favorite actor, daughter Rosie, at any number of venues. Fair warning: he has a wicked sense of humor.